The Rolex Submariner "Hulk," reference 116610LV, a watch that captivated collectors with its vibrant green ceramic bezel and robust design, is indeed discontinued. This wasn't a quiet fade-out; it marked a significant shift in Rolex's Submariner lineup and sent ripples through the watch collecting world. Understanding why the Hulk was discontinued requires examining the broader context of Rolex's 2020 Submariner refresh and the brand's strategic decisions.
The Rolex 116610LV Hulk Discontinued: A Defining Moment
The announcement of the Hulk's discontinuation in 2020 was met with a mixture of surprise and sadness among enthusiasts. This wasn't just any Rolex; the 116610LV, affectionately nicknamed the "Hulk" due to its striking green ceramic bezel, had become a modern icon. Its vibrant color, combined with the legendary Submariner's functionality and heritage, created a highly desirable and collectible timepiece. The watch's popularity fueled significant demand, leading to long waiting lists and, in the secondary market, prices well above the MSRP.
The discontinuation wasn't a result of low sales or production issues; on the contrary, the Hulk's immense popularity was a key factor in its eventual demise. Rolex, known for its meticulous control over production and distribution, likely saw the discontinuation as an opportunity to streamline its Submariner collection and manage demand more effectively. The decision also allowed Rolex to introduce a new generation of Submariners with updated features and a refreshed aesthetic.
Rolex Submariner Ref 116610LV: A Legacy of Green
The Rolex Submariner ref 116610LV, the "Hulk," wasn't just a watch; it was a statement. The introduction of a green ceramic bezel was a bold move for Rolex, a brand traditionally associated with more subdued color palettes. The vibrant green, however, proved incredibly popular, attracting a new generation of collectors while appealing to seasoned enthusiasts. The ceramic bezel itself represented a significant technological advancement, offering superior scratch resistance and color retention compared to its aluminum predecessors.
The 40mm case size of the 116610LV, while larger than some vintage Submariners, was considered perfectly proportioned by many. It provided a comfortable and substantial feel on the wrist, a characteristic appreciated by those who valued both style and practicality. The Oyster bracelet, a hallmark of Rolex's design language, offered exceptional durability and comfort, further enhancing the watch's appeal. The overall package – the iconic design, the high-quality materials, and the robust construction – contributed to the Hulk's legendary status.
Why Was the Rolex Hulk Discontinued? A Look Beyond the Surface
The official reason for the Hulk's discontinuation remains unstated by Rolex. However, several factors likely played a significant role:
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